This last couple of years haven’t been the best for Research in Motion. No matter what they do, they seem to be attracting derision from all sides and seem unable to turn around the perception that they are a failing company in the eyes of US media.
With the mis-fired launch of the PlayBook and its delayed updates, the limited impact of BB7 and the further delays of the BlackBerry 10 phones, it seems as though everything’s bleak. RIM is pushing the company to the brink as sales are falling and confidence in the company’s ability to deliver, by both pundits and fans, is gradually eroded.
I was thinking about what RIM could do over the next year to maintain trust and interest in what they are doing. From my perspective I have 10 BlackBerry ‘paper cuts’ that have annoyed me and irritated me for too long now. If they could get these things fixed now before the new phones hit, then they benefit those phones, the current phones AND make BlackBerry users happier. For now.