First of all, the branding overhaul was very much needed in my opinion. I think that consistency is a key factor is showing Toastmasters as a unified organisation and this is the start of addressing those issues.
The new logo and tagline, ‘Where Leaders Are Made’, is fresher and gives the organisation a less ‘stuffy’ feel to it. I always felt that the cross-gavels logo gave the wrong impression about Toastmasters and I was loathe to use it in our club’s website design.
The Good Bits
The colours give a classic, yet contemporary feel. I’ve always felt that the maroon / ochre colour instills a sense of integrity authority for instance. It’s the style that wouldn’t be out of place in Westminister. I’m sure that the overall scheme was investigated with great detail.
The sample marketing material is great – it gets across the keys points of Toastmasters to non-members.
I won’t wax lyrical about why these things are good improvements, as I think that the guidelines book and presentations make that clear and for the most part I agree.
However, it’s not all undulating praise – I want to share some reservations that I have about the rebrand and in true Toastmasters style, offer some points for improvement. Continue reading An Evaluation of The Toastmasters Rebrand